Social and editorial strategist finding the stories hiding in plain sight across food, music and culture.

contact

I'm Jaye, a Peckham-based social and editorial strategist. My background in tech has seen me lead social and content for brands like Semrush, Fyxer, and London Tech Week. Alongside my work in tech, I’ve spent years writing about music and culture, interviewing everyone from Miguel and Giggs to Chloe Bailey, Slawn, and Odumodublvck, and created artist press kits & PR write-ups for festivals like Primavera.

Now, my focus is on the people and organisations shaping culture: independent restaurants, chefs, artists, labels, festivals, wellness practitioners/studios and creative businesses with a distinct point of view.

+10+ years
In content & social

+259% average engagement
Fyxer, three months

+729% LinkedIn audience growth
London Tech Week, 90 days

about me

what i do

  • Social media strategy and management

    Content planning/content calendars

    Content creation (Reels, photography, carousels & short-form video)

    Copywriting and captions

    Community management and engagement

    Performance reporting

  • Copywriting

    Editorial strategy/direction

    Features, interviews & profiles

    Long-form articles and storytelling

    Brand journalism/thought leadership

    Newsletters and email content

  • Creative concepts and campaign development

    Brand positioning and messaging

    Tone of voice

    Content strategy and audits

    Audience research and cultural insights

    Content pillars/editorial frameworks

    Launch and comms strategy

    Organic growth and SEO strategy

    Content series and storytelling formats

    Art direction/visual storytelling

    Creative direction for social shoots

    Interview-led/documentary-style content

    Brand collaborations and cultural campaigns

get in touch

A project, a pitch, a half-formed idea. I'm all ears.